While roasting the coffees, the company recognises that the coffee beans undergo a lot of transformation. They change colour, become lighter, increase in volume and acquire more aroma. It is precisely with this knowledge of high-temperature roasting, the company ensures that the correct roasting processes are utilised to develop the aromatic qualities of the beans.

The period of the roasting cycle varies based on the types of coffee treated and the methods used ensuring that each type of coffee attains its maximum unique characteristics.

All in all, with six decades of roasting expertise, the company has identified convection technology as the best method for a uniform roasting process that adheres to the coffee’s characteristics.